Tuesday, December 22, 2009
Tia's Sweet Treats Have Arrived ~
Earlier this year, a beloved, recently departed doctor friend said to me, "you know Aimee, sometimes life makes our decisions for us."...At the time, I wasn't quite sure that I understood what he was saying, but his words have stuck with me and I've pondered them intensely, coming to a deeper understanding as the time has passed.
I've worked in public relations and advertising for many years and I still love what I do, but along the way this other passion showed up in my life, through no choice of my own, leaving me with Celiac Disease and a deep desire to help others and create something good. "Good" in the sense of doing so for others, teaching those newly diagnosed how to manage living gluten-free with abundance and joy and, yes, creating something delicious to share with the world.
Today, my mother and I are really excited and happy to announce the launch of our Gluten-Free Baked Goods business, Tia's Sweet Treats!!!
We are currently baking delicious, Gluten-Free, organic Macaroons in a variety of five flavors, all free of nuts, as well. We use only the finest, organic ingredients that are bought locally and baked in a 100% Gluten-Free baking facility.
- Holiday Cranberry
- Holiday Peppermint
- Meyer Lemon
Since the first moment I tasted a Parisian macaroon in Paris, I've been hooked - though the macaroons we are baking do not look like the ones you find in the City of Lights, the essence of their tradition and taste are captured. The authenticity of our recipe and flavors are derived from a combination of my grandmother's recipe and many hours of research and taste-testing by my mother and me - Fun job, no?!
You might ask where the "Tia" comes from in our company name? Well, it's derived from the love and sweetness that is shared between my nephew and me and our love for gluten-free foods. You see, given our Basque/Spanish heritage, I wanted my nephew, Alex to call me "Tia," which means Aunt in Spanish. "Aunt" just wasn't going to cut it! Alex is also the first person in our family to be educated and exposed to gluten-free foods since he was born and as he's grown, really enjoys eating my food and loves to try everything I eat. We have always shared this sweet bond of eating gluten-free muffins and Lara Bars together - and his awareness of what I can and cannot eat is astounding to me - he's so intuitive about gluten and understanding what is safe for his "Tia" to eat. The other reason for the name...truthfully, is the sound of his little voice that's conjured up in my head every time I hear the word, "Tia" spoken...it's priceless to me and I wanted to honor Alex and our special bond in this way.
We are accepting pre-orders now and will have our full line of Macaroons available for pick-up after January 15, 2010. Please visit our website for a list of pricing and the necessary contact information or email us at: email@example.com.
We look forward to baking for you, your friends, colleagues, family, and other loved ones and we guarantee a safe and delicious 100% Gluten-Free experience that will leave your taste buds and tummy wanting for more.
Tia's Sweet Treat's wishes you a very Merry Christmas and Happy New Year!
See you in 2010 ~